Meet Elle

Your financial best friend

Elle is your calm, clever friend who never judges, and talks about finance in plain English. Take your free financial health check and tell Elle where you stand today.

Take your free financial health check See how Elle works

How Elle works

A few things Elle does for you, quietly in the background, so you always know where you stand and what to do next.

Tell Elle where you stand

Take the free financial health check. In a few minutes you tell Elle about the everyday stuff, and she gets to know your whole money picture.

Get your financial health score

Elle turns it into one simple score across the six areas of your financial life, so you can see your strengths and your gaps at a glance.

Chat to Elle

Confidentially, at 11pm, in your pyjamas. Ask the questions you’d never ask out loud. Elle explains things properly and helps you prep for a call with an adviser so you walk in feeling ready.

Elle keeps watch, and keeps you moving

She follows the things that move, rates, markets and the rules, and updates your score when they affect you. She checks in each month, and gives you bite-sized, doable actions to get on track and grow your wealth.

Placeholder, to be replaced for the keeps watch step

Connects you to a real person when it counts

When a decision needs regulated advice, Elle connects you to your female financial adviser, who already knows your story.

Safe and private

Elle is not ChatGPT

Your financial details are some of the most sensitive information you have. Type them into a public chatbot and they leave your device, where they can be stored and reused. Elle is built the opposite way: private, purpose-built for women's money, and engineered for security from the start.

Your details are never shared with third party AI tools.
Bank grade security, built by a former AI director at HSBC investment bank.
A private assistant built for your money, not a public chatbot that stores what you type.

Why you shouldn't share your financial details with ChatGPT

Your financial health score

Think of it a bit like a credit score

One simple number, built from six areas of your money life. It shows you where you are today, exactly where you can improve, and helps you set goals and actually take action, one small step at a time.

See where you stand today, with no judgement

Spot the gaps that matter most first

Set goals and watch your score move as you go

Tap a petal or a pillar

Protection

score 54 · needs a look

This is your thinnest area. A small gap here could leave you exposed if life took a turn. It is usually quick to put right.

Check my protectionAsk Elle

Spot the gaps

What matters first

Protectionneeds a look54

Family & legacyno will yet40

Savings & investingin good shape80

Set goals

One small step at a time

✓Read Elle’s note on your cash

Review your protection coverby 3 Aug

Start your willsoon

Something changed

The base rate moved last week

It nudged your mortgage pillar down a little. A good moment to look ahead to your renewal, not a reason to worry.

See what changedRemind me later

The six areas Elle keeps an eye on

One score, six areas of your money life. Wherever you need to start, there is a place for it here.

Living todayHover to see what you could ask

You might ask Elle

Where does my money actually go each month?

ProtectionHover to see what you could ask

You might ask Elle

If I couldn't work, would my family be okay?

Mortgage and homeHover to see what you could ask

You might ask Elle

Am I overpaying on my mortgage?

PensionHover to see what you could ask

You might ask Elle

I've got a few old pensions, are they any good?

Savings and investingHover to see what you could ask

You might ask Elle

My cash is just sitting there. Should I invest some?

Family and legacyHover to see what you could ask

You might ask Elle

Do I actually need a will?

Need human support with one of these areas?

Find out how

From money worry to let’s figure this out.

Chat to Elle now, or take your financial health check, with a free account you can see your results and find out what to do next.

Chat to Elle Take the free financial health check