✦For new and expectant mums
You're about to meet the most important person in your life. Let's make sure your baby's covered.
£9.99 a month, covering the 12-month maternity period. A two hour planning session, plus two additional check-in sessions. No jargon, no pressure, nothing to prepare.

✦There's a lot to think about
Will my maternity pay be enough?
Is my life insurance sufficient now that I'm a mum?
Is my pension falling behind while I'm on maternity leave?
Who will look after my baby if something happened to me?

Lizzie takes you through what your family needs, arranges a will with guardianship, puts protection in place if there's a gap, and checks in twice more during your leave.
Book your free introductory call✦What's included

Life insurance, critical illness and income protection, recommended only where it suits you. If your partner's cover already does the job, we'll review it and tell you that too.
Arranged after your planning session, expert-written rather than a template, with guardianship for your children written in. A single will drops from £150 to £99, a mirror will for you and your partner from £250 to £200.


Walk away with a solid financial plan for your maternity leave and return-to-work.
Short, focused reviews to keep your plan right as things change, plus Elle on hand in the app whenever you need her.


Ask Elle any question, any time. Your Score keeps you on track, your vault stores your will, policies and plan, and Welleness helpers are on Whatsapp for any questions, plus an annual review at the end of your maternity to review whats next.
✦What's extra
✦A cash Junior ISA is a simple way to start a savings pot for your child. It's the one thing we'll add on if you want it, nothing else gets bolted on without becoming a different kind of advice, which is what the next section is for.
✦What's not included
The package covers your will, protection and maternity leave planning, in full. It doesn't include:
None of it disappears, it's just a different job for a different time, usually once you're back at work or ready to start investing for your child's future.
✦What happens next
Pick a time that works around the baby, or the bump, to see if this plan is the right fit for you.
Lizzie connects you with Nellie for your will, with £50 off as part of the package, and puts protection in place if there's a gap. She talks you through anything you need to sign.
To keep your plan on track as things change, with Elle on hand in between.
If investing, your pension, or planning your return to work becomes the priority, we are here to help.
✦Book your slot
Choose a slot in Lizzie's diary. You'll get a confirmation email with your video call link.
Elizabeth Goswamy (Lizzie) is regulated by the Financial Conduct Authority (FCA). The new mum package is £9.99 a month with a 12-month minimum term.