We'll always be transparent with our pricing

The Welleness app is free, forever.

We built Welleness to help as many women as possible take control of their financial futures. That's why the app and everything you need to get started is completely free, including:

Your financial health check

A clear, honest view of where you stand financially across six key areas of your life.

Your financial wellness score

Your score updates daily, just like a credit score, highlighting any gaps or opportunities.

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Elle, your financial confidante

Your best financial friend (BFF!). She's here 24/7 to answer your questions and support you.
Triage calls with Welleness team

Book a 15-minute call when you need it with our customer care team to plan your next steps.

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Access to expert support only when you're ready

How we make money

Welleness only makes money if you decide to take out a product or service through us. We never take payment upfront and you'll only pay for things you actually need.

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Start for free

The Welleness app is free to use.
You can explore, learn, chat to Elle and get clarity on your options without paying anything upfront.

See what things really cost

Money can feel overwhelming when pricing isn’t clear. We show you typical industry costs and how Welleness compares, so you know what’s fair.

Choose support when you need it

Welleness only makes money if you decide to take out a product or service through us. There’s no pressure, no commitment, and no upfront fees.

Only pay for what you actually use

If you do move forward, you’ll only pay for the services you need, nothing more. No hidden costs, no unnecessary add-ons.

Everything in one place

Because everything sits inside Welleness, you’ll spend less time on admin, have a clear picture of what you’re paying for and feel confident about your decisions.

Typical costs and fees

Products and services you can access with Welleness

All regulated advice is provided by our trusted network of FCA-regulated female advisers. Get expert support for everything all in one place.

Protect your family with a will

Speak to our female will partner to explore the best option for you. Have a free introductory call. Simple wills start at £150.

Take out life insurance

No advice fees. You only pay monthly premiums to your insurer. Typical cost £10 to £50+ per month, depending on coverage.

Get income protection

Replace your salary if you can't work due to illness or injury. No advice fees. Typical cost for monthly premiums £20 to £100+ per month.

Get critical illness cover

Pays a lump sum if you're diagnosed with a serious illness. No advice fees. You only pay monthly premiums that typically cost £15 to £80+ per month.

Private health and cash plans

Access to private healthcare or cover for everyday health costs. No advice fees. You only pay the monthly premiums.

Sort out your mortgage

Get expert mortgage advice and arrangement. Whole of market search with a female adviser. No broker fees from Welleness.

Trusted financial advice

You can also book a 30-minute introductory call with an adviser for a more holistic look at your finances. They can help with investments (ISAs, SIPPs, and portfolio management), pension planning, inheritance tax planning, and wealth management. We support clients at every level, from beginners to high earners with complex needs.
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Save time and money with everything in one place

How we keep costs down

With everything in one place, it's easier to manage your money, understand what you're paying for, and feel confident about your financial decisions.
We use our AI agent, Elle, to remove unnecessary admin. This means adviser time is spent only on what genuinely matters.
You get expert advice, without the traditional price tag. By streamlining the process, we reduce the cost that usually make financial advice inaccessible.
Traditional models weren’t built for inclusivity. Old systems often priced out the people who needed support most. By leveraging technology, we’re changing that narrative.
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There are no stupid questions

Frequently asked questions

Everything you need to know about pricing and how it works if you buy from us
Is the Welleness app really free?
Yes. The Welleness app is free to use – forever. You can complete your financial health check, track your financial wellness score, chat to Elle, and book triage calls with our team without paying anything.
How does Welleness make money?
Welleness only earns revenue when you choose to take out a product or service via one of our partners. We never charge upfront, and you’ll only ever pay for services you actively choose and need.

Depending on the product, we may:
‍
– Receive a commission from a provider (for example, insurance), or
– Receive a referral fee when you engage a third-party, FCA-regulated financial adviser
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What's the difference between a triage call and paid advice?
Triage calls are free, 15-minute calls to help you understand your options and next steps. Paid advice is regulated, personalised financial advice, with clear pricing agreed in advance.
Do you charge advice fees?
It depends on the type of support.

‍Insurance and protection: Our partners don’t charge advice fees. You only pay the insurer’s monthly premium.
‍Mortgages: Our partners don’t charge broker fees.
‍Regulated financial advice (like investments or pension planning): Advice costs vary, but you'll always be offered a free initial call with one of our partners and flexible packages depending on your needs.

All pricing is explained upfront so you can decide what’s right for you.
Who are the advisers I'll work with?
When you choose to work with an adviser, you’ll be matched with a regulated and trusted female adviser who specialises in what you need – whether that’s protection, mortgages, pensions, or broader financial planning.
Do I have to use Welleness for everything?
Not at all. You’re free to use Welleness for guidance, clarity, or just one part of your finances. There’s no obligation to move forward with products or advice unless you want to.
How do your prices compare to traditional providers?
Traditional financial advice often charges: £175–£250 per hour, or 1%–2% of assets every year.

By using technology and AI to streamline the process, Welleness can help to faciliate more affordable advice, making expert support far more accessible.
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We're always happy to help

Can’t find the answer you’re looking for? Please chat to our friendly team.
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From the founders

We exist to help women get financial independence and security for you and your families. Too often, the financial industry has felt exclusive, expensive, or intimidating. We built Welleness to change that. By keeping the app free and being completely transparent about costs, we want every woman to feel empowered to take control of your financial future, no matter where you're starting from.
Lucy & Lucy x
Co-founders, Welleness

Welleness is a women-led business on a mission to close the gender finance gap for good. We offer women a clear, confident and caring pathway to financial health – zero jargon, no pressure.

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Welleness Ltd
Reg no: 16680480
126 East Ferry Road, Canary Wharf
London, E14 9FP

hello@welleness.ai

Copyright ©2026 Welleness

Welleness is not authorised or regulated by the Financial Conduct Authority. Welleness provides financial guidance and educational information only and does not provide regulated financial advice. Any regulated financial advice or products are provided by independent, FCA-authorised third parties. Information on this site is for general informational purposes only and should not be relied upon as financial advice.