Money advice was never designed with women in mind. So we're redesigning it – with Welleness.
Women’s wealth is growing faster than ever – but the system and tools haven’t caught up.
We prioritise differently, we want long-term security, holistic planning and trusted advice.
The industry fails to support events like maternity leave, caregiving and divorce.
Most financial platforms are built around male wealth, and more importantly male behaviours.
As two women who’ve navigated our fair share of life hurdles – maternity leave, self-employment, part-time work, redundancy (you name it) – we’ve seen firsthand the impact that simply being a woman can have on your financial health.
And even when we’ve tried to take control, we’ve felt the same frustration so many women do: not knowing where to start, lacking time for financial admin, and carrying family responsibilities while feeling we should “just know” how to manage it all.
Too often, money decisions happen around us rather than with us. We wanted to change that. So, drawing on our backgrounds in startups and fina we’ve teamed up to create Welleness – a first-of-its-kind financial wellness app. We're blending AI-powered insights with female-led advice to make financial guidance simple, supportive, and built around women’s real lives.
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We believe in giving more than we take. The health check, financial score and app is free to all users.
We want to help as many women as we possibly can feel empowered and confident when it comes to their finances.
We only partner with trusted, female advisers who will actually understand your needs and care about your wellbeing.
If there are any fees or costs from products you might take out, we'll be explicit and upfront. You'll always know exactly where you stand.
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Welleness is a women-led business on a mission to close the gender finance gap for good. We offer women a clear, confident and caring pathway to financial health – zero jargon, no pressure.