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FINANCIAL GUIDANCE FOR WOMEN

Take charge of your financial life.

Welleness is your AI + human money best friend. From pensions and protection to investments and wills, Elle answers the awkward questions, and we can introduce you to an external, FCA-authorised adviser when it actually matters.

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Built for
Women
External advisers
FCA-authorised
GET STARTED
5 mins
A working mother at her desk with the Welleness app
Money check
72/100
▲ up 3 this month

“Elle helped me ask the right questions. Then she found someone who could actually answer them.”

alice, 41 · GP & mum of two
Some brilliant company we're proud to keep
FCA Supercharged Sandbox participant, cohort 2, 2026
FCA Supercharged Sandbox participant, cohort 2, 2026
Meet Elle

Your money friend who never sleeps.

Elle asks the right questions to help you understand your gaps. No jargon. No such thing as a silly question. She speaks in plain language, learns your life, and keeps an eye on the money stuff that matters, so you don't have to.

Understands your whole money picture, not just one account
Nudges you only when it's important
Preps everything so your adviser time is short and useful
EElle
Can you help me make sense of my finances?
Chat to Elle
Chat with ElleLive
E
Morning Maya ✨ The Bank of England moved rates last week, it nudges your mortgage bit down a little. Want to look ahead to your renewal together?
M
Yes please 🙏 and can we double check my life cover while we’re at it?
E
Of course. I’ve had a look at your policy. Income protection is worth understanding. Want me to explain how it works, or put you in touch with an external adviser?
Elle is getting your summary ready…
How Welleness helps

Six areas of your financial life, well looked after.

Good financial health is more than just money in and money out. Elle sees the whole picture and helps in every corner – so nothing important slips through the cracks.

Living today

Where does it all actually go each month?

Elle helps you pull your whole picture together so you can see what you're really spending, on you, the family and the fun stuff.

Protection

If life threw a curveball, would you and the kids be ok?

We check your cover in plain English and your adviser will help you fix any gaps so the people you love are looked after whatever happens.

Mortgage and home

Am I overpaying on my mortgage?

It's usually your biggest fixed cost, so Elle watches the rates and nudges you when it's time to move so you'll never overpay by accident.

Pension

Where did all my old pensions go?

We can help you track them down, explain how they're invested, and make sure they're optimised to meet your retirement goal.

Savings and investing

Is my cash losing value sitting in the bank?

Elle shows you sensible ways to make your money work harder, and not lose value, matched to how you actually feel about risk.

Family and legacy

If I don't have a will what happens to my children?

Without a will, your children don't automatically inherit or go to the person you'd want to look after them.

Take your free financial health check
Your money check

A score that shows you where you stand, in realtime.

We look at where you are now, but also where you want to be and what it means for the people you love. See how a small change can make a big difference.

78706654408072
Living today
Income & everyday spending
78
Protection
Life, income & health cover
54
Mortgage & home
The roof over your head
70
Pension
Future you, sorted
66
Savings & investing
Making your money work
80
Family & legacy
Wills and the people you love
40
Get your score 👇
Take your free financial health check
A mother holding her baby by a sunny window

Motherhood

A woman smiling at her laptop in a bright office

New job

A woman and her mother going through paperwork at the kitchen table

Inheritance

A woman with a mug in her new flat, boxes behind her

Divorce

How it works

Help when it matters, not once a year.

No more waiting for an annual diary invite. Welleness reaches out the moment something important changes for you.

1

Something moves

Interest rates, a job change, a new baby, a bill shock.

2

Elle helps you work through it

She recalculates the bit that changed, and what you need to do.

3

You both hear about it

You and your adviser get the same friendly heads-up.

4

A useful little chat

Not an annual review. Help exactly when life asks for it.

Take a small step today to put you on the path.

Take your free financial health check
nothing fancy, just really useful

Guided moments to get you unstuck.

Free
Financial health check

A quick, plain-language snapshot of where you are right now. Create a free account and see your results – plus what to do next.

Try it →
FREE
Talk to our team

Tell us what’s on your mind and we’ll point you to the right support.

Get in touch →
RISK
How you feel about risk

Captured through a real conversation with Elle, meaningful to how you manage your money, useful for your adviser.

Try it →

Welleness is not regulated by the FCA. Any regulated advice comes from an external, FCA-authorised adviser.

Elizabeth, financial adviser at Welleness
Our team

Meet Lizzie. On your side.

Lizzie Goswamy, DipPFS · Head of Financial Planning

Lizzie is a qualified financial planner (DipPFS) with over a decade’s experience helping women with protection, pensions, divorce planning and retirement. At Welleness she leads the design of our future advice service. Welleness is not yet authorised, so Lizzie does not give regulated financial advice on behalf of Welleness. Any regulated advice you receive comes from an external, FCA-authorised adviser.

Over a decade helping women with their money
Diploma qualified in Regulated Financial Planning
Leads the design of our advice service
Meets you online, when it suits you
Get in touchTake your free financial health check
External, regulated advisers

Welleness is not regulated. Any financial advice can only be given by external, FCA-authorised advisers.

Female-led

Built by women who understand women’s financial journeys, because we’ve lived them too.

Built with women

Shaped by real conversations with working women about their money.

what she says

The words that keep us going.

Jude
Jude
★★★★★
“WOW! I am blown away and actually really grateful. This landed at just the right time for me. I'm at an odd point, financially, definitely want to take more control, shitting myself about having taken a number of years out of investing in my pension and taking a hit to my income. So I'm really grateful to you for developing this because I think it is SO needed.”
1 May 2026
Common questions

Everything you were too polite to ask.

Is Welleness actually regulated?
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No. Welleness Ltd is not authorised or regulated by the FCA. Elle gives guidance and education only. Any regulated financial advice comes from an external, FCA-authorised adviser who is independent of Welleness.

Who is Welleness for?
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Working women, typically between 30 and 55, often juggling careers and family life. If money's the thing you keep meaning to sort out but never quite get to, that's exactly who we built this for.

Do I have to connect my accounts?
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Not at all. Share only what you're comfortable with. Elle works with whatever you give her and asks everything in plain language, we can build up your full financial picture over time, at your pace.

How is this different from a traditional adviser?
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There's no minimum amount of savings or investments you need to work with us, and no big upfront fees to get started. By blending AI guidance with real human advice, we can keep costs lower and make high quality advice accessible to more women, not just those with the most to invest.

From money worry to let’s figure this out.

Chat to Elle now, or take your financial health check – with a free account you can see your results and find out what to do next.

Chat to ElleTake the free financial health check